Content consistency is really important to your community! Those lovely folks who connected with something you did and want more – regularly. They want the promise of what you offered and the security of knowing you’ll be around to keep the goods coming. It’s the ongoing story of who you are and what your business is offering and forms an integral part of your ongoing brand story.
Artists have a natural rhythm of consistent expression that allows them to create a body of work. No matter what medium they use, there is a natural flow of mark making or creative expression visible in their work. It’s an unspoken rhythm that their audience engage with. It’s their story or brand on canvas, their interpretation of what they see and experience.
Marketing, content/blog writing is also positioned within the realm of the artist and requires the same consistent mark marking to express your brand vision. Located within the realm of the artist could explain why we often struggle with the inspiration or motivation to keep our marketing momentum consistent and moving. Being caught up in the cogs of business can often make it hard to stop and be creative.
A great example of content rhythm is Australian Boss Drover exhibition at the Queensland Gallery of Modern Art by Artist Robert MacPhersons.
The works are portraits of Australian Boss Drovers each consisting of ink and stain on paper. What makes this installation so powerful is not any one individual image, but the consistent rhythm that MacPherson maintained over the 18 years creating 2400 individual A3 drawings.
Sounds crazy huh!
His mark making and consistency of the subject tells an ongoing story, much like that of content writing. Although an extreme example, it highlights the impact of consistent content in any form.
What does your content consistency look like over the past 2 years? What crazy beats of rhythm would we find? Would you have a full body of work that showcases your brand story?
All social media platforms are a form of art and artistic expression and we are curators of our feeds. Your business is an expression of an idea! To showcase what you do you need to get creative about how you tell your story – consistently.
It’s not your logo that tells people what you do, it’s every message or contact that you have with them that tells the story of your brand and vision.
Content Consistency is more powerful than talent!
Consistency also falls into the realm of community and provides a sense of belonging, connection and acceptance, allowing your audience to feel part of something and to connect with a brand that understands and adds value to their life.
That’s why great, creative, inspiring content being sent out regularly to your tribe is key to business success.
Need help getting your content consistency flowing?
Here are 6 great tips to get your creative rhythm moving;
Creatively stuck with your content?
I can help you with a 1-hour strategy session that will get your mojo moving and create marketing opportunities you didn’t know existed.
Fill in the form below and send through any questions you may have about the process. We can meet in person or via Skype. You will feel relieved after a 1-hour Content Strategy session.
A $280 investment that will guarantee you 30 days of content and get your mojo moving in the direction of your brand vision.
Together, here’s what we’ll ignite:
4 week content campaign outline
Unseen marketing opportunities
Learn content rhythm
Unleash your brand vision