Your business started with a spark, an idea! An idea fueled by a burning passion that launched you into action. That action felt seamless, flowing, joyful, unstoppable, expansive – bigger than you.
A beautiful cosmic force surging through you, guiding you into action!
Your inspired idea created a vision and opened up new worlds of possibilities. This feeling was and is essentially your Brand.
Passion combined with brand vision creates the manifestation that you call your business.
A space of inspiration that keeps you doing what you do. That same passion is also the marketing magnet that draws customers, opportunities and success to you.
When in your passion space, all content written, all photos taken and all strategies created have an extra element of pure magic and truthful connection therefore inspiring your community to take action.
“Passion is the genesis of genius.” Tony Robbins
Where’s your passion now?
All too often we get caught up in the cogs of action and doing that we forget about our passion, our brand vision and the why of our business creation. Not only do we forget to connect with our business passion, we forget to share it.
Sharing passion is what fuels your community! It’s what brought you all together and it’s the connecting thread that expands your tribe, your vision and business opportunities. Telling others about your inspired vision grows it, provides more focus and helps you create leading edge strategies. Your focused vision fueled by passion is the genesis and foundations of your genius.
The more you connect to your vision, the more you want to share it!
The more you share the more it expands and creates a community.
Infusing your passion in all your business activities creates a loving reminder to your community of the inspirational connective thread you share, keeping them close and reaching for more.
“Start-ups need to stand out in other ways, beyond simply their existence. They need to create trust, emotional connection, loyalty – similar to the kind you have with your family or local neighbours. Additionally those things are not based on price or number of SKUs^, they are based on the intangible, they are an art form, not a science.
That makes it very hard to copy a great community, which is a phenomenal advantage for a young business to tout: we can’t be copied.”
CEO of Wildfang and overall bad-a$$, Emma McIlroy
How you make them feel in all the connective points of communication is what will set you apart from the ordinary.
Getting back into your place of passion and connecting with your brand essence requires time away from the distraction of cogs. As a result, your marketing efforts will be enhanced and infused with your business vision. Entering into this creative space for as little as two hours a week will see you creating inspired content and strategy magic to leverage you into the following three months.
CEO of Wildfang and overall bad-a$$, Emma McIlroy.
^stock keeping units